High performance gives better user experiences and higher search engine rankings.
The first thing we noticed when we started working with WordPress is that it is a very resource-intensive system. A single visit surprisingly draws a lot of CPU and memory on the server. So we started working to make WordPress speed up.
Dedicated resources
All our customers get dedicated resources by using php-fpm technology. With this technology, all execution of PHP is separated into a separate server. This results in a massive increase in the performance of websites that use sessions (cookies), typically online stores.
The reason is that the PHP server caches the program code to the site in memory and is ready to generate pages. A typical win is that a page that takes 2 seconds to generate on a traditional hosting platform only takes 0.5 seconds with php-fpm.
If you have your own server, we can tailor the solution to the website that will run. If the site is database intensive, we can use Memcached or Redis. We are then able to analyze the needs of the site in question and find customized solutions.
Caching
We use caching all the way from the database layer to your visitors’ browsers. The database’s cache is optimized for common queries made by WordPress, and we set expire headers on static resources such as images and CSS allowing pages to be cached on the visitor’s device.
Still, the most effective cache we use is Varnish. According to the developers, Varnish can produce a page 300 to 1000 times faster than a backend server. And we can confirm this with our experience. We have customized Varnish to work perfectly with WordPress. We have also contributed to the Varnish plugin that is pre-installed with us. This plugin automatically clears the cache when you make changes to your pages.
With our caching solution, you don’t have to have your own cache like Supercache or W3 Total Cache. Varnish is very much faster, and we take care of it for you.
Resource scaling
Yes, we are more expensive than regular web hosting, and this allows us to scale up our machinery in a completely different way than a web hotel where you pay a hundred dollars a month. The traffic to our servers is continuously growing, and with our use of Amazon’s cloud infrastructure, we can increase the performance of a given server in minutes.
Optimized software
We know what our servers deliver: WordPress. Therefore, we can also optimize every bit of software with this in mind. We only have the necessary software installed on our servers, and all software is configured only for WordPress performance and security enhancement.
Profiling and optimization
All websites and online stores can go faster. Google works every day to peel away thousands of seconds from its systems, and together it makes a difference. We can do the same for WordPress. We have the tools and experience to find bottlenecks in websites and peel away the time you need for your site to be lightning fast.